Research Library

A summary of Snapchat’s Investor Day where they provided more insight into their growth initiatives in advertising and augmented reality, updates to new products, and overall strategic priorities.

Twitter Has Released Its New MAP Product, Allowing Advertisers To Test And Learn From Its Improvements

Snapchat Is Having Early Success Getting Its User Base To Engage With Their TikTok Clone, Spotlight

The New York Times Is Building Out A Portfolio Of Subscription Services Around Their Core News Product

Facebook Is Seeing Increasing Ad Demand, But The Implementation Of IDFA Looms Large In Early 2021

In Its First Decade, ByteDance Surpassed The Early Revenue Growth Of The Domestic Tech Giants

The New York Times Has Benefited From The Elongated News Cycle In 2020 As It Crosses 7M Subscribers

Facebook Is Moving Quickly To Develop Tools That Help Small Businesses Shift Their Sales Online

Google Is Facing Increasing Regulatory Scrutiny Over Their Dominant Position In Search Across Platforms

Twitter Has Further Delayed The Release Of Its Revamped Mobile Ad Product Until Next Year

Snapchat Is Improving Measurement Capabilities To Attract More Big Brand Advertisers To Their Content

In Less Than Two Years, TikTok Has Become One Of The Most Used Social Networks In America

The New York Times Has 5.5M Digital Subscribers And Is On To Pace To Hit Their Target Of 10M By 2025

Facebook Has Seen Some Of Their Biggest Advertisers Boycott The Platform Over The Last Few Months

Google Advertising Revenue Declined From Last Year, As The Pandemic Has Impacted User Behavior

Twitter Is Taking Big Steps To Reduce Their Reliance On Brand Advertising Around Big Events

Snapchat Experienced A Significant Slow Down In Revenue Growth, But Are Seeing Signs Of A Recovery

Kids Have Predictably Spent Even More Time With Mobile Apps During The COVID-19 Shutdown

TikTok Surpassed 2 Billion Downloads After A Record-Setting Q1 Driven By Stay-At-Home Orders

The New York Times Has Capitalized On The Demand For News By Converting Readers To Subscribers

Twitter Is Quickly Building More Robust Direct Response Ad Formats To Increase Their Addressable Market

A recap of Facebook’s 2020 Q1 Earnings, including a summary of major talking points and key data from financial statements.

Google Advertising Revenue Declined In March As Their Largest Customers Swiftly Reduced Their Spending

Snapchat’s Shift To Direct Response Ads Is Starting To Pay Off As They Can Deliver More Efficient Buys

Elliott Management Is Pushing For New Leadership At Twitter To Improve Company Performance

The New York Times Is Raising Prices To A Subset Of Their Digital Subscribers Over The Course Of 2020

Twitter Is Redeveloping Their Tech Infrastructure To Better Handle Direct Response Advertisements

Snapchat Is Trying To Improve Hosting Costs In Order To More Efficiently Scale Their High Bandwidth App

Google Is Taking Steps To Integrate Their Products And Create A Unified Ecosystem For Their Users

Facebook Is Increasing Its Efforts To Combine Its Products Into A Private, Integrated Social Platform

The New York Times Is Adjusting Their Paywall To Encourage More Free Registrations To Read Content

Facebook Continues To Face Regulatory Pressures, With The Recent Spotlight On Political Advertising

Google Is Evolving From A Company That Helps People Find Answers To One That Helps Get Things Done

Twitter Recently Experienced Tech Issues That Limited Their Utilization Of User Data For Ad Targeting

After Stabilizing The Product, The Focus Is On Improving Monetization By Growing Advertiser Demand

The New York Times Is Investing Heavily In Their Content And Product To Drive Subscriber Acquisitions

Twitter Is Developing New Features That Make It Easier For Users To Find Events And Topics Of Interest

Google Is Gradually Moving Towards Transactional Products To Maintain The User Relationship Past Search

Facebook Paid A $5B Fine To The FTC As They Continue Making Major Changes To Their Business

Snapchat Added 13M Active Users As Recent Improvements To The Application Have Begun To Pay Off

The New York Times Is Building Out A Suite Of Subscription Products That Complement Their News Offering

Google Is Making Bigger Strides Into The Hardware Business In Order To Better Control Their Software

Facebook Is Redesigning Its Product To Encourage More Private Communication Between Users

Twitter Is Increasingly Utilizing AI Across Their Systems To Proactively Combat Malicious User Behavior

Snapchat Has Launched A Gaming Platform To Increase Engagement Amongst Their Core User Base

YouTube Is The Leader In Mobile Consumption, Highlighting The Appeal Of Short-Form Content

Twitter Is Building A Platform That Will Stimulate Conversations Around Events, Interests, And Topics

The New York Times Is Focusing On Their Digital Product To Reach 10 Million Subscribers By 2025

Snapchat Is Continuing To Add New Product Features, But Is Struggling To Add New Users

Google Is Making Significant Investments In Machine Learning To Add Value Across Their Businesses

Facebook Faced A Lot Of Scrutiny In 2018, But Users Have Been Reluctant To Disconnect From The Platform

Facebook Is Beginning To Embrace Stories As The Primary Medium For Users To Engage With The Platform

Twitter Is Placing An Emphasis On Improving The Health Of The Platform To Support Long-Term Success

Snapchat Is Heavily Investing In Premium Video Content That Is Created Specifically For Mobile Devices

Google Is Developing More Hardware Products To Build Out An Ecosystem For Android Users

Snap Continues To Face Challenges As They Pivot From A Social Network To A Content Platform

Twitter Is Concentrating On Events To Organize Conversations And Improve Engagement

New GDPR Regulations Giving Users More Control Over Data Privacy Is Already Impacting Advertising Yields

Google Will Need To Make Swift Decisions In Order To Comply With New EU Regulations Within 90 Days

Snapchat Is Redesigning The App To Be A Communication Service And Content Platform

Twitter Is Utilizing Live Video Content To Deepen Engagement On The Platform

Cambridge Analytica Scandal Has Cast A Shadow Over The Use Of Consumer Data To Improve The Platform

Google Is Deepening Their Relationship With Publishers In Order To Continue Growth In Mobile Search

Twitter Wants To Be The Primary Source To Answer The Question: What’s Happening Now?

Snapchat Is Evolving From A Communication Tool To A Content Distributor

Google’s Revenues Grew 23% In 2017 On The Strength Of Its Mobile Advertising Capabilities

Facebook Has Started To Make Major Changes To Its News Feed To Encourage Social Interactions