NetEase Signed A New Licensing Deal With UMG That Lets Them Experiment With New Monetization Models
NetEase Is Expanding Their Proven IP Through A Diversification Of Genres As Well As Geographies
NetEase Plans To Use Their Music Platform To Create Viral Content Across The Chinese Music Industry
NetEase Is Slowly Learning How To Create Mobile And PC Games That Appeal To Users Outside Of China
NetEase Is Collaborating With Well Established IP Owners To Expand Their Presence Outside Of China
NetEase Is Exploring Different Ways To Capitalize On The Recent Focus On Cross Platform Gaming
Analysis of the video game industry's shift to digital sales and in-game transactions and its potential impact on the burgeoning Esports sector.