Research Library

The New York Times Has Benefited From The Elongated News Cycle In 2020 As It Crosses 7M Subscribers

Interviews with Senior Executives at Altice USA, AT&T, Charter, Cinemark, Comcast, Discovery, iHeartMedia, IMAX, Lionsgate, SiriusXM, Spotify, Take-Two, The New York Times, T-Mobile, Ubisoft, Verizon, ViacomCBS, Warner Music Group, Zynga

The New York Times Has 5.5M Digital Subscribers And Is On To Pace To Hit Their Target Of 10M By 2025

Interviews with Senior Executives at Altice USA, AT&T, Charter, Comcast, The New York Times, Sinclair, Snapchat, Twitter, Verizon, Zynga

The New York Times Has Capitalized On The Demand For News By Converting Readers To Subscribers

Interviews with Senior Executives at Altice USA, AT&T, Charter, Comcast, Google, Liberty Media, Lionsgate, Live Nation, The New York Times, Netflix, Roku, SiriusXM, Snapchat, Spotify, Take-Two, Twitter, Verizon, ViacomCBS, Zynga

The New York Times Is Raising Prices To A Subset Of Their Digital Subscribers Over The Course Of 2020

Interviews with Senior Executives at Altice USA, AMC Networks, AT&T, Charter, Comcast, Fox, Netflix, New York Times, T-Mobile, Verizon, ViacomCBS, WWE

The New York Times Is Adjusting Their Paywall To Encourage More Free Registrations To Read Content

The New York Times Is Investing Heavily In Their Content And Product To Drive Subscriber Acquisitions

Interviews with Senior Executives at Altice USA, AT&T, Charter, Cinemark, Comcast, Discovery, Fox, The New York Times, Twitter, Verizon, Viacom, WWE, Zynga

The New York Times Is Building Out A Suite Of Subscription Products That Complement Their News Offering

Interviews with Senior Executives at AT&T, Charter, Cinemark, Comcast, Facebook, Glu Mobile, Google, Lionsgate, The New York Times, SiriusXM, Snapchat, Spotify, Twitter, Verizon, Viacom, WWE, Zynga

Advertising Can Subsidize Costs For Consumers Making It Easier To Acquire Large Audiences

The New York Times Is Focusing On Their Digital Product To Reach 10 Million Subscribers By 2025

Interviews with Senior Executives at Altice USA, AT&T, CBS, Charter, Comcast, Discovery, Microsoft, Netflix, The New York Times, Sprint, Twitter, Verizon, Viacom, Vimeo, Zynga